Modern direct-drive turntable with its tonearm tracking a spinning vinyl record
A modern direct-drive turntable at work — the machine the obituaries forgot to check with. Photo via Wikimedia Commons, CC0 public domain.

In the annals of American business, few products have been declared dead as often, as confidently, and as wrongly as the vinyl record. The obituaries began in 1983. The corpse just posted its nineteenth consecutive year of growth.

Start with the numbers, because they are genuinely astonishing. According to the RIAA’s 2025 year-end report, Americans bought 46.8 million vinyl LPs last year — up 9.3 percent — and vinyl revenue crossed one billion dollars for the first time since 1983, the very year the compact disc arrived to bury it. Vinyl now out-earns the CD roughly three to one. A format written off before many of its current buyers were born is, once again, the king of physical music.

The years in the wilderness

It nearly didn’t survive. Through the late 1980s the CD conquered the record store rack by rack, and by the early 1990s the major labels had all but abandoned vinyl entirely. Pressing plants closed or rusted; the format’s share of the market rounded down to a statistical zero.

What kept the groove alive was a loose confederation of holdouts. Club DJs needed 12-inch singles because you cannot beat-match a CD jewel case. Punk and indie labels kept pressing 7-inches as a matter of identity and economics. Audiophiles kept insisting — to anyone trapped near them at parties — that a well-cut LP on a good table simply sounded right. And used-record shops quietly moved millions of old discs to anyone still listening. Vinyl in 1995 wasn’t an industry. It was a resistance.

Vinyl in 1995 wasn’t an industry. It was a resistance — DJs, indie labels, audiophiles, and the used bin.

The turn of the tide

The comeback started, fittingly, at the counter of the independent shop. Record Store Day, launched in 2008 by a coalition of indie retailers, turned buying an LP into an event again, with exclusive pressings and lines around the block. The growth streak had already quietly begun — 2006 is the first year of the run that continues today — but now it compounded. New pressing plants opened in America for the first time in decades; old presses were rebuilt and run around the clock. In 2020, vinyl out-earned the CD for the first time since the eighties, and it has widened the gap every year since.

Why the needle came back

Explanations abound, and the honest answer is all of the above. In a streaming world where music is a faucet, a record is a possession — art you can shelve, lend, inherit. The 12-inch jacket remains the best frame ever built for album art. The ritual matters enormously: choosing, cleaning, dropping the needle, flipping at side’s end — attention as a feature, not a bug, the same lesson the shellac age taught a century ago. And for millions of younger buyers, vinyl offers something streaming structurally cannot: a way to hand an artist money and hold the proof.

Perspective is owed: vinyl is still under a tenth of an $11.5 billion American recorded-music market. Streaming won the war. But the revival was never about winning; it was about the stubborn survival of a particular way of listening — seated, attentive, holding the sleeve. If you want to join in, start with our collector’s guide; the water’s fine, and the bins are full.

Somewhere, a 1983 marketing executive who wrote the phrase “the record is obsolete” is being gently laughed at by history. Collectors try not to gloat. We fail.